Alix Greenberg is a New York City based artist, entrepreneur, and mother whose work sits at the intersection of art, storytelling, and family life. From 2017 to 2024, she founded and led ArtSugar, an e-commerce platform dedicated to supporting underrepresented artists worldwide. Following its acquisition in 2024, she shifted her focus to more personal, hands-on creative work inspired by motherhood and everyday family experiences. Alix is the founder of Little Lines & Traditions, where she creates educational and holiday coloring books designed to help children understand emotions, build confidence, and engage with family rituals. Her work also includes personalized and commissioned coloring books, as well as heirloom family portrait paintings. Prior to her entrepreneurial career, Alix spent a decade working at leading New York galleries and auction houses. She holds a BFA from Cornell University and a Master’s degree in Art History from Christie’s Education, and was educated at the Horace Mann School. She has also contributed writing on art and its cultural value, including to The Value of Art by Michael Findlay. Alix lives in New York City with her husband Rob, their children Gus (2) and Lillian (0), and their dog Brady (3).
